The Adlint Problem
It started as a good idea.
You could feel the potential.
But you didn’t have the resources to make it stand out.
Not the time. Not the budget. Not the extra hands.
So you did what marketers do under pressure. You made do.
And the idea started to spread thin.
A little extra here. A safer version there.
A tweak for this channel. A rewrite for that person.
Until the original point was still in there, but harder to feel.
It can happen a thousand different ways. It always ends the same.
Adlint: marketing creative that gets brushed off, tossed in the trash, or at best barely noticed.
And I’ve seen marketers get stuck in that loop again and again.
But it doesn’t have to stay that way.
A Better Way
I’ve seen that same pattern play out with marketers more times than I can count.
And at some point, I realized something. If the problem repeats, it's not random. It's a pattern.
So I put time and energy into building a system to help marketers avoid creating more adlint.
A repeatable way to take a good idea and bring it to the audience so it gets noticed, connects, and keeps landing the same way wherever it shows up.
How It Works
Prest helps marketers shape one strong message, make it stand out, and keep it consistent across every touchpoint.
Four things guide the work more than anything else.
01
Core
Identifying the one claim you can own, prove, and build everything around.
02
Creativity
Saying it in a way people don’t expect, so they break their routine of thought.
03
Clarity
Communicating the one thing the audience needs to hear with no competing ideas.
03
Consistency
Tell that same creative message at every touchpoint so it becomes familiar and trusted.
Curious what this looks like in practice?
Schedule a free, no-pressure 15-minute call to find out more, get clarity, and see if we’re the right fit.
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